Over the years, Kolkata has served as one of
the main centers for IT development in India. The focus on advancement has
remained confined to SEO services in Kolkata, where a number of
professionals integrate a high-end approach to get better search engine rank
and traffic for a website.
SEO is interpreted
as Search Engine Optimization. This means a series of techniques and
optimization process is carried out in order to ensure that a website has a wide
reach and a positive image. The most common tools that are used in this
operation are On-Page Optimization and Off-Page Optimization. On-Page
Optimization refers to a process of optimization where a website’s title, meta
description, canonical issues, header tags and similar other technical areas are
optimized with reference to its related niche. Usually keywords are framed to
integrate the website’s content.
On the other hand, Off-Page Optimization
refers to a series of activity which is related to external link building.
Articles, Blogs, PowerPoint presentation, social bookmarks, classifieds, etc.,
are examples of Off-Page Optimization. However, algorithm updates from Google
continue to affect the strategies of the professionals.
With growing competition in the market, SEO service in Kolkata has taken a sharp turn where the involvement
of social media is seen as a crucial factor. The overall intent of SEO is to
ensure awareness of a website amongst targeted audience and search engines.
Therefore, strategic use of social media allows the online marketing experts to
employ a compact approach towards website optimization.
Search Engine Optimization has always
remained as a channel that supports quality. The ranking process of websites is
based on the number of quality links that a website is able to generate. For an
instance, say there are 2 websites in the same niche, namely, A and B. Now if
Website A has 2500 backlinks in total out of which 50 belong to other reputed
websites and the other 2450 are generated from weaker sources and Website B has
1500 backlinks in total out of which 900 belong to reputed websites and the other
600 belongs to weaker sources,
then search engines would place Website
B on top of A because it possesses more quality links than Website A.
To sum up, the present scenario reflects a
situation where experts are looking forward to offer quality SEO service in Kolkata
where success is the only option along with display of
quality link building potential.
.
